Mission Statement: To help elevate the standards for the window fashions industry through education and shared knowledge. The best professionals never settle for mediocre and never stop learning!

Grow Your Business and Wow Your Clients

for Window Covering Dealers, Interior Designers, Installers, and Workrooms


With more than 15 years of experience installing all types of window treatments in commercial and residential settings, 700+ Five-Star reviews, and 1,000’s of very satisfied clients, Roger Magalhaes found Trading Up Consulting in 2020 to share his knowledge and expertise to help spread education in the window covering industry. 

Trading Up Academy (the educational arm) has the know-how, resources, and programs to help you grow your business in one of the most vital aspects of the industry: installation and customer service.

We provide hands-on information & training on how to become a Top-Notch Window Treatment Installer with ongoing support. With our approach as an expert in the field, you will learn the tricks of the trade that took us decades to master.

This makes Trading Up Academy the ideal place to help you grow your business either by enhancing your own installation knowledge or by sending your installer(s) to be trained.

It doesn’t matter if you are new to the industry or a seasoned professional who wants to sharpen your skills, we’ll get you and your team covered with our training, knowledge, and communities.

Learn what Trading Up Consulting has to offer!

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NEWSLETTER

Ready to increase your profits as a Window Treatment Installer? Receive our free twice-monthly newsletter filled with useful tips and ideas. BONUS: upon signing up, you will receive our FREE e-book, so you can learn how to successfully optimize your van in order to maximize your profits!

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PODCAST

Trading Secrets Podcast: a show about tools, techniques and education on window treatment installations as well as the everyday struggles of our profession. To spice things up, I mix those conversations with a bit of zesty Brazilian sauce. Join me now!

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New blog posts every other Friday! Learn installation tips, do’s and don’ts while at a clients’ homes; the tools you must have in your toolbox and much more. There is no such a thing as too much information. Knowledge is powerful. Designed to make you a Top-Notch Pro!

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One-stop shop for all your training and education needs for window covering installations!

We help window treatment installers become Top-Notch Installers. However, we also hear frequently that our training works great for designers, sales consultants, and workrooms so they avoid mistakes on products and processes. From webinars to online modules and mentorship programs, we are confident that you will find what you have been looking for. We are the pioneer in the window fashions industry to offer installation training that is NOT brand-driven.

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Trainer • Consultant

Mentor • Installer

Roger Magalhaes has been actively involved in the industry for more than 15 years as an independent installer, dealer, educator, writer, and speaker. He holds several certifications for various leading product lines such as Hunter Douglas, Somfy, Norman Shutters, Lutron and proprietary installation techniques. He also attended the Custom Home Furnishing Academy for drapery and soft treatments techniques.
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Roger has been awarded the 2022 Immigrant Entrepreneur for Outstanding Business Growth.

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Receive our free, twice-monthly Trading Secrets Newsletter directly to your inbox. You'll receive updates on courses and training, installation tips, do's and don'ts while at clients' homes, the tools you must have in your toolbox and much more. It is designed to help you become a Top-Notch Installer and be more profitable!