Hidden In Plain Sight

Unless you are trying to avoid being discovered by the FBI or by the IRS, your name should be all over the place. 

Confused? Don’t be. I will explain in detail what I mean by that in today's newsletter below.

This week I received a very...

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Mr. Know It All

In a world where everything changes so rapidly, you and I can get old really fast. I love to use the car analogy to compare the fast changes we are seeing nowadays.


In a car, the windshield is much bigger than the rearview mirror because the...

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When Looking for Installers Becomes too Hard ...

I attended the International Window Coverings Expo a few weeks ago where I got a chance to speak with a lot of industry professionals. 

Professionals who are interior designers, manufacturers, fabricators and more! 

Do you want to know...

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2022 IWCE (International Window Covering Expo) Recap

After a 2 year hiatus without much live interaction we finally had another International Window Covering Expo (IWCE)  in Fort Lauderdale, FL last week!

Here are 5 things that I walked away with:

  • I taught 2 classes at the 2022 IWCE. A full...
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Different specializations in the Window Treatment Industry to Increase your Revenue
Want to know how to increase your revenue as a window treatment installer?

The industry is always growing, so the more you're learning, the more versatile you can get with your services.

Staying up to date with the latest trends can really help...
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Should I stay or should I go?

Today, we are going to talk about the importance of networking events and seminars and why attending home shows can help you become a better professional. Consequently leading you to more success!

With the International Window Covering Expo (...

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Do you know the difference?

Can you point out the main difference between hard treatments and soft treatments?

As a window treatment installer it's important to know which treatment to use for which project, which one to recommend for a client who isn't too sure, and of...

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3 Window Types You Should Know as a Window Treatment Installer

Do you know these 3 crucial window types?

If you're a window treatment installer, you should know these 3 window types and how to work with them!

1. Double Windows: one of the most common types of windows, the double window is a type of window...

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Let Your Voice Be Heard!

As a board member of WCAA, it is my duty to share this information with all of you in the industry. This may affect YOUR BUSINESS!! Please take the time to read it. 

WINDOW TREATMENT CORD STANDARDS PROPOSED CHANGES BY CPSC

The Window...

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A Surreal Experience

Normally, I use this space to share my installation wisdom with you. From tools to customer service and everything in between. Today, however, I am going to share a different kind of experience.


Last Tuesday, March 8th, I received the 2022 BARRY M....

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Avoidable Mistakes by Dealers

Time and time again, I see window covering dealers and workrooms hurting their bottom line. Worse yet, they also risk their reputation and company’s opportunity to impress a client by providing a terrible experience. Like the old saying...

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The Official Launch

My original idea of creating Trading Up Consulting was simple: creating some videos and materials to share my knowledge and expertise accumulated over my 15 year career so others would avoid costly mistakes (many of which I’ve made...

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