Our brains have an incredible feature called memory. This can be a good or a bad thing! If you have experienced something that caused stress in the past, it becomes a trauma everytime a similar situation happens. On the other hand, a positive...

Hey there, Pro! 

This month I'll be doing a deep dive into all things plantation shutters!

This type of window treatment can be very intimidating (I know, I’ve gotten my a** kicked a few times in the past) but as with everything,...

If EXPANDING your window treatment business is a goal for 2023, then you won’t want to miss our next masterclass.

We will be interviewing Jessica Harling of Behind the Design, where she will give insights for hiring in this...

2022 was the year that we could finally meet clients and prospects face-to-face again (thanks pandemic!) and the feedback we received about our work was really encouraging.

Trading Up Consulting and Trading Up Academy are filling a huge void in...

Hey Pro! 

Happy New Year directly from Brazil. I am on vacation with family at the moment but have received a few messages about the price increase.

Some of you missed the deadline last week due to the holidays.

I get it! Many of us needed a...

And Christmas has come and gone again! As I sit here at the airport waiting for my flight to Brazil, I flashback in my head what an incredible year we had in 2022:

Receiving the Immigrant Entrepreneur Award in Outstanding Business Growth.

...

Two weeks ago, the shower faucet in my bathroom started leaking. So my wife called the same plumber we used once before. He was recommended by a close friend.

The first time, he showed up on time, was very clean, and performed the work timely and...

Have you ever received a suggestion or advice that you didn’t pay much attention to at first, only to realize later that it would have saved you a bunch of aggravation? Yeah, me too. Today I will be sharing one of those moments with you....

Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you have paid for insurance over the years, it would probably (who am I kidding, definitely) shock you. 

But on the rare occasion that...

A large portion of the window fashions industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. 

For that reason, these consumers can be very selective about the...

Hey Pro!

Hope your summer is going well. I have been working pretty hard on several fronts. Selling and installing in five states at Shades In Place, recording classes and signing agreements at Trading Up Consulting and remodeling an investment...