Measure Twice and Pay Once

Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you have paid for insurance over the years, it would probably (who am I kidding, definitely) shock you. 

But on the rare occasion that...

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Details Matter

A large portion of the window fashions industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. 

For that reason, these consumers can be very selective about the...

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Expensive Assumptions

Hey Pro!

Hope your summer is going well. I have been working pretty hard on several fronts. Selling and installing in five states at Shades In Place, recording classes and signing agreements at Trading Up Consulting and remodeling an investment...

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How to Find Trusted Installation Accounts to Work With

Finding trusted installation accounts to work with can be a tough task.

From vetting out reputable outlets with quality products to finding experienced dealers to work with, here are my tips to finding top notch installation accounts in your area:...

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Mounting Options for Window Treatment Installers

A silly small mix up between "I" and "O" can cost you thousands of dollars and lots of aggravation between you and your client. Can you believe that? In today's blog post, I explain the reasons behind it.

More often than not, I see mistakes at the...

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Do You Want to Grow? Then Stop Doing It All!

Want to know the best secret for growing your window treatment installation company?

STOP doing it ALL!

Growing a company takes a lot of work, but when you try to do it all by yourself, you end up burnt out and stuck.

My secret to growing ...

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Want to Make Your Life Easier as a Window Covering Dealer?

Want to make your life easier as a window covering dealer?

STOP doing the installations.

Instead, hire and train a TOP NOTCH team of window treatment installers so you can focus on growing your business.

Sign up for the Trading Secrets...

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What Your Clients Should Think About Your Installer
Your installer = your business' first impression

And the only impressions your installer should leave for your client are good ones.

Being professional, detail oriented and careful are the top three impressions an installer should lead with...
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3 Things You Can Learn to Become a Better Installer

Learning to be "the best" comes with staying on top of trends, always learning, and always improving what you do so you can do it better.

A few things I always recommend for you to improve include:

Learning window types

With the vast variety of...

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The Best Way to Gain Experience as an Industry Novice

Just starting out in the window treatment industry? Then this blog is for you (Head over to our Instagram and you can save these tips for future!)

Here are just a few ways you can get experience if you are trying to break into this great...

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Hidden In Plain Sight

Unless you are trying to avoid being discovered by the FBI or by the IRS, your name should be all over the place. 

Confused? Don’t be. I will explain in detail what I mean by that in today's newsletter below.

This week I received a very...

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Mr. Know It All

In a world where everything changes so rapidly, you and I can get old really fast. I love to use the car analogy to compare the fast changes we are seeing nowadays.


In a car, the windshield is much bigger than the rearview mirror because the...

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