Details Matter

A large portion of the window fashions industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. 

For that reason, these consumers can be very selective about the...

Continue Reading...
What Your Clients Should Think About Your Installer
Your installer = your business' first impression

And the only impressions your installer should leave for your client are good ones.

Being professional, detail oriented and careful are the top three impressions an installer should lead with...
Continue Reading...
What Are Your Clients Saying About You?

In the service industry, reviews can 100% make your business!

Referrals are a huge source of leads and when your current clients trust you enough to share their experience with your company publicly, your chances of standing out among the...

Continue Reading...
Why Testimonials Matter

Here's what a good testimonial can show about your business:

1. That your work was TOP NOTCH : Quality work is always worth shouting out.

2. Shows your customer relationship building skills: When a customer talks about your personality in a...

Continue Reading...
You Shouldn't Learn How to Install Automatic Shades if You...

You shouldn't learn how to install automatic shades if you...

1. Don't want to increase your revenue $$$
2. Don't want to add more clients/leads to your schedule
3. Don't want to keep up with the trends

Truth is, motorized shades are here to stay and...

Continue Reading...
Hidden In Plain Sight

Unless you are trying to avoid being discovered by the FBI or by the IRS, your name should be all over the place. 

Confused? Don’t be. I will explain in detail what I mean by that in today's newsletter below.

This week I received a very...

Continue Reading...
Mr. Know It All

In a world where everything changes so rapidly, you and I can get old really fast. I love to use the car analogy to compare the fast changes we are seeing nowadays.


In a car, the windshield is much bigger than the rearview mirror because the...

Continue Reading...
The Moving Blanket Message


The doorbell announces that the installer has arrived for the installation of those anticipated window treatments. As the homeowner opens the door, her (or his) first impression of the installer will set the mood for the next few hours. If the...

Continue Reading...