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Takeaways From The 2023 IWCE Conference

Last week I presented at the International Window Covering Expo (IWCE) in Charlotte, NC. This is a major trade show for our industry with hundreds of exhibitors from all over the world. The show also offers dozens of classes and seminars in all...

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How To Stand Out in the Window Fashion Industry Crowd

It’s that time of year again when educators, installers, dealers, workrooms and manufacturers gather under the same roof for a few days.

The International Window Coverings Expo (IWCE) is taking place in Charlotte, North Carolina from April...

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My First Plantation Shutter Experience as a Window Treatment Installer

Our brains have an incredible feature called memory. This can be a good or a bad thing! If you have experienced something that caused stress in the past, it becomes a trauma everytime a similar situation happens. On the other hand, a positive...

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Plantation Shutters Galore

Hey there, Pro! 

This month I'll be doing a deep dive into all things plantation shutters!

This type of window treatment can be very intimidating (I know, I’ve gotten my a** kicked a few times in the past) but as with everything,...

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Make 2023 the year you EXPAND your Window Treatment Business

If EXPANDING your window treatment business is a goal for 2023, then you won’t want to miss our next masterclass.

We will be interviewing Jessica Harling of Behind the Design, where she will give insights for hiring in this...

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15 Educational Opportunities with Trading Up Consulting

2022 was the year that we could finally meet clients and prospects face-to-face again (thanks pandemic!) and the feedback we received about our work was really encouraging.

Trading Up Consulting and Trading Up Academy are filling a huge void in...

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Room for Improvement in the Window Treatment Installation Industry

Two weeks ago, the shower faucet in my bathroom started leaking. So my wife called the same plumber we used once before. He was recommended by a close friend.

The first time, he showed up on time, was very clean, and performed the work timely and...

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Measure Twice and Pay Once: Window Treatment Installer Tip

Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you have paid for insurance over the years, it would probably (who am I kidding, definitely) shock you. 

But on the rare occasion that...

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Details Matter in the Window Treatment Installation World

A large portion of the window fashions industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. 

For that reason, these consumers can be very selective about the...

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Expensive Assumptions: Window Fashion Industry Tips

Hey Pro!

Hope your summer is going well. I have been working pretty hard on several fronts. Selling and installing in five states at Shades In Place, recording classes and signing agreements at Trading Up Consulting and remodeling an investment...

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How to Find Trusted Window Treatment Installation Accounts to Work With

Finding trusted installation accounts to work with can be a tough task.

From vetting out reputable outlets with quality products to finding experienced dealers to work with, here are my tips to finding top notch installation accounts in your area:...

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Mounting Options for Window Treatment Installers

A silly small mix up between "I" and "O" can cost you thousands of dollars and lots of aggravation between you and your client. Can you believe that? In today's blog post, I explain the reasons behind it.

More often than not, I see mistakes at the...

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