Choosing To Be a Professional Window Treatment Installer

April 11, 2022 - There’s a difference between someone who just puts up blinds and a truly professional window treatment installer. Today, I am chatting with Roger Magalhaes, owner of Shades in Place, Inc., about what it takes to be a true pro in the business.


Roger Magalhaes Goes from Truck Driver to Industry Leader

March 31, 2022 -
This week on JobMakers, host Denzil Mohammed talks with Roger Magalhaes, immigrant from Brazil and founder of the firms Shades in Place window treatment installation and Trading Up Consulting, in Franklin, Massachusetts. They discuss how Roger built his successful business from the ground up, took advantage of every opportunity here in the U.S. to advance, and became […]


Immigrant Entrepreneur Award for Outstanding Business Growth

BOSTON, March 8, 2022
– Surrounded by family, friends and colleagues from all over the country, Roger Magalhaes accepted the Barry M. Portnoy Immigrant Entrepreneur Award for Outstanding Business Growth... 


How to Make 6 Figures in the Home Industry without a Degree

The Kate Show, October 4th, 2021
- Often, the key to success in business isn't about knowing the right people, but about being the right person — one that is willing to learn and work hard. If you are looking for a legacy business that exemplifies empowerment, look no further.


Marketing Panes with Chief Owl and Master Trainer Roger Magalhaes

Jan 21, 2021 - In this episode, you will find out how Roger got over 500 5 star reviews for his business. Why he started a second company to help installers and why Roger sells less product for more money.

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Vision Magazine Top Window Fashion Influencer of 2020

In January, WF VISION Magazine named Roger a Top Window Fashion Influencer of 2020. This award is a reflection of Roger’s commitment to sharing his journey through social media and other channels. Roger is the first installer in the industry to receive this recognition.


Sew Much More Podcast - Episode 178

November 17, 2019
 – Roger Magalhaes started in the window coverings industry in 2006 as a part-time installer for a national chain. After only two months, he was asked to leave for “standing out.” Clients continuously requested him over the other installers, and this didn’t sit well with his colleagues.